Many business owners utilize websites to reach their target market. Websites are also a good means of keeping their clients up to date with their brand’s movements and engages them to improve their following even more.
However, while these business owners realize the value of a website and the content that goes into it, not very many realize that the selection of a web host is a crucial part of the process that can determine how successful their website is going to be.
There can be severe consequences if you don’t end up choosing the right web hosting for your business, and both you and your business will suffer for it in the long run. Here are a few reasons why.
Downtime = Loss of Revenue
If your web host server has a lot of downtime, then you are risking your website’s own uptime rates. If a host is down, the websites on it are down. What happens when your website is down is that it doesn’t get the chance to reach the audience it should be reaching at that given point in time.
Customers also don’t usually head back to your website once they visit and it’s down. Can your business afford to have a website that’s not functional?
This is even more problematic if your website is an income generating one where sales happen, as downtime reduces the amount of time that people can avail of your products and services.
Bad SEO Ranking
SEO is the bread and butter of content marketing. If your website has a good SEO score, the more likely people are going to find you through organic search.
If you want your website to be on the first page of a search engine once someone searches for your website’s keywords, then SEO is your best friend. If you choose to put your website on a host with bad servers, then this can affect your SEO rankings.
Also Read: Does Jetpack Photon Decrease SEO?
All web host servers are susceptible to malware attacks and there’s no changing that fact. What makes or break a host’s security features, however, is their response to any security threats to their servers.
If you choose a reputable web hosting service, then it is very likely that they backup your website’s data on a remote server so even if the main server is compromised, your website can be easily restored.
Other web hosts don’t offer technical support in the event of a security threat, and will just frustrate you even more.
Apart from the fact that you’re not sure about the security of your website, you have no guarantee that someone will help you if it does happen. A good web host server’s support should be available 24/7 to better ensure your website’s security.
Those are the possible effects if you choose the wrong web hosting service for your website. Remember that it’s better for you to be picky about your host from the get go so that you wouldn’t run into more serious and damaging problems in the long run.
To do so, you must consider the specific needs of your website apart from the features of a good web host service. You can read more important tips on MangoMatter.