So you think you know all about marketing, huh?
Well, you can never be too sure of yourself. With how fast times change nowadays, one marketing trend can switch to the next in a matter of days! Saying that you know enough is always an understatement.
Saying that there’s always room for improvement is a much better way to phrase your current marketing efficiency.
Clients, consumers, and customers are just that unpredictable. It’s like catching fish on a serrated net. The moment you think you’ve got them is the moment you also lose.
They’ll slip right out of your hands without you even knowing it. But no matter how competitive marketing methods are nowadays, it is still possible to keep up with it. And all it takes is patience – and the unlimited desire to learn new things.
If you haven’t read a marketing business review for a while, then you’ve probably missed out on affiliate marketing. If you already know about it, we still think this article can give you some fresh new input so you may want to hang around for a while.
Now, first questions first.
What Is Affiliate Marketing?
Another word for the affiliate is associate or partner. This means that an affiliate is someone you do things with; someone you form collaborations with.
Marketing, on the other hand, is how you introduce products or services to the public in a manner that is most appealing and encouraging to them. Marketing is basically enticing people to try and buy your product – to make them try something new because they see all the good reasons to.
Now, Affiliate Marketing is a combination of these concepts. It’s “collaborative marketing.” When you manage to establish a certain amount of influence online, businesses – big or small – will start to get in contact with you.
This is because YOUR influence becomes an opportunity for THEM. This accounts for most YouTube and social media bloggers (or vloggers). Businesses see influence as a way to connect with the buying public. It’s really the common rationale behind affiliate marketing.
“Having influence over people is a sign that they trust YOU. So having YOU market our product will help our product appeal to more people.”
If you’re a complete beginner, here’s a Neil Patel guide to help you get off on the right foot.
Say, you’re a makeup guru on YouTube. You create videos about effective bronzing and makeup suggestions perfect for every occasion. If you’re good, many women will subscribe to your channel naturally.
First, you’ll get ten. Then, maybe you’ll get a hundred. And this goes on until you’ve reached thousands and thousands of subscribers following your videos.
When you’ve reached this point, the affiliate marketing police are bound to take notice of you. They’ll assess your current standing as an influencer and when they find your profile satisfactory enough, they’ll make you an offer:
“Advertise our facial cream on your YouTube videos and we’ll give you 10% of every sale you make. Say you earn a hundred, we’ll give you ten. Earn a thousand; we’ll give you a hundred. Earn a million, and well – you can do the math. Let us know what you think.”
For private bloggers who’ve accidentally come across this opportunity by simply doing what they love, this offer is eye-candy. However, for bloggers whose aim was to land these kinds of opportunities in the first place, their reaction may be “Wait, what? Just 10 percent?” And the negotiation battles ensue.
Affiliate marketing is a whole new take on interactive marketing. Forget about billboards, flyers, and expensive commercials. You can reach a good portion of your target market just by tapping normal people who are living extraordinary internet lives.
There are no dead costs in affiliate marketing. You give your affiliate a unique link for their referrals, keep tabs on conversions, and voila – your sales can go skyrocketing off the roof and you didn’t even have to pay a dime for it!
On the other hand, if you’re an affiliate (or an aspiring affiliate), it’s high time for you to do your long overdue research on affiliate marketing. You should start by reading Amazon affiliate marketing reviews.
Hear what your seniors have to say about this new marketing marvel and find out whether it really is a good business opportunity that’s worth the risk!