The present is an unrealistic era! It is a time where everything seems to have come to a halt. The times are not far away when the world will be witnessing a major recession because of the lack of financial and economic activities in this COVID-struck era.
With the pandemic continuing to grip the world in its evil claws, businesses are trying to adapt to the COVID-19 situation gradually. The pandemic has, of course, placed big and small businesses in a challenging position but one right idea and everything can be resolved.
Going digital is the rallying cry amongst companies at present. You know why. Because studies show that approximately 80% of the customers had taken in more online content than they ever did, especially when everything was “normal.” What’s more?
Video marketing in the times of the Coronavirus outbreak is one trending way of connecting with the customers. Studies suggest that by the time we reach 2022, around 82% of different forms of content will be completely video.
While more and more businesses have their focus on the strength of digital as the substitute for physical events, there is this unprecedented scope of turning videos as a medium of consumer engagement. Some excellent tips for mind-blowing video promotions during the present Covid-19 situation are as follows:
First and Foremost – Think Contribution Instead of Conversion
Staying relevant is no longer a hurdle for the non-essential or the less essential businesses in these times of the coronavirus. The only thing that such businesses need to work on is pursuing the motive of offering value to their audiences instead of getting more business.
Remember, right now there’s just one thing on the minds of people. They simply want to stay afloat at present. Hence, contribution and not conversion should be on the minds of various businesses.
Come Up with a Clear Objective
While the use of a video creator is hugely popular in the present times, it does not mean that this system will always bring success. Studies show that around 45% of media teams have completely stopped their video campaigns because of the absence of a clear objective.
So, if you want your videos to bring you good results, spend a good time creating them simply by determining your end objective. What is it that you are looking for? Is it user engagement? Or is it retaining the existing customers? Or do you want to share information about what you are doing as a business to fight the Covid-19 situation?
Once you are done with structuring the goals of your business, it is time for you to translate them into videos. What’s more? Try being as realistic as you can. Remember, consumer demand is at its surprising low.
So, this is the time for you to change expectations. Do not expect the customers to give you something. Instead, ponder on what they want.
Make Use of Demo Videos- They Work!
For the uninitiated, demo videos will work magically in these difficult times. They are effective, easy, and quick ways of catching the attention of the customers. The only thing you will have to work on is demonstrating the way your products and services work.
It does not matter whether you are dealing with gaming stations, mobile phones, or laptops. The catch here is being creative with your demo videos. Unboxing videos of products are effective. Videos of putting the products to physical tests are sufficient for keeping the audiences engaged and motivated.
Ensure Complete Accuracy
This is the time to be more accurate than ever. Taking those small extra steps towards being accurate can help you maintain the trust that you have worked so hard to build among the audiences.
Being accurate can also help you keep up with the changes in the search trends and filter out unreliable resources in the context of Covid-19. What will work out for you is navigating the ever-changing landscape of online advertising.
Making the most effective use of credible sources will help you obtain information that can further aid you in delivering proper messages. You know the varied sources these days are filled with inaccurate data regarding the outbreak. Hence, ensure your facts are straight. This goes special for social media advertisements and captions.
Use Your Budget Smartly
These are times when it is quite likely for businesses to face cutbacks. As a business, you will have to cut your marketing expenditure for the remaining year. You also need to understand that marketing investments made at present will be paying off in the form of sales later on. Thus, it works to be smart with the budget you have chucked out for this purpose.
Instead of creating massive studio numbers, you can use original and real individuals. Try using Instagram stories and record things on the smartphone. You can even use different video recording and editing software programs to make your videos more relevant. Remember, it does not matter how creative you are with your videos.
They will not bring in sales at the moment. So, make sure to invest in the video strategies you are using smartly.
360-Degree Videos and Virtual Reality Are In
360-degree videos and VRs have gained good popularity in the market of the Covid-19 times. Virtual reality videos play an important role in taking a product close to the customers. Such videos offer viewers the scope of navigating and managing their experiences.
On the other hand, 360-degree videos help the customers view products from all the different angles and experience products in a way that is physically available for use.
Indulge in Local Video Marketing
The pandemic has led stores into closing their doors for the consumers physically. So, local marketing can help them in taking orders randomly. Being effective with compelling videos builds interests even among the local prospects.
Eventually, businesses will be rising from this pandemic. But video promotions at present will open the doors for more sales and revenues for businesses in these present challenging times.