The Internet is a vast place, home to millions of sites, URLs, and articles. In such a landscape, it can be hard to get your work out there.
Fortunately, that’s where SEO marketing comes in. By using favored keywords for the topic you’re writing about, you can draw more and more attention towards your work.
But SEO marketing isn’t all keywords and formatting. On the contrary, a lot is involved in making sure your article or website is SEO adequate. And for some of these methods, you may want to use a virtual private network (VPN).
But what is a VPN? Simply, it’s software designed to route your device’s connection data through a VPN server, encrypting it and potentially masking your real location.
3 Ways to Use a VPN in SEO Marketing
With explanations out of the way, it’s time to discuss how a VPN is beneficial to SEO marketing. Be sure to pay attention—these tips can immensely improve your workflow.
SEO Analysis
One way in which you can find success in SEO marketing with a VPN is through SEO analysis. The end goal for any SEO analyst is to see what is ranking where. And while this process isn’t difficult for local areas, seeing the SEO rankings of other states, countries, and towns can be a bit more difficult.
However, a VPN allows you to connect to servers within other countries, meaning you’ll be given 24/7 access to what is ranking wherever you’re connected to. There are other ways to do this, of course, but using a VPN to do so makes life a whole lot easier!
Encrypted Communication
SEO marketing revolves around trumping your competitors in search results, staying on top and keeping them below you. It’s not the easiest job, and to get an upper hand, you may visit your competitors’ sites in order to get a better understanding of how they’re ranking so high.
This is where privacy issues arise.
See, taking a look around their website(s) is fine, but they may be able to see you wandering around their website. There’s no point in surveilling a competitor if they know what you’re doing, right?
Fortunately, a VPN keeps your data encrypted and makes sure you’re invisible to everyone but you. With one, you can take a look around, jot down notes, and do whatever you need to do without fearing being caught.
Plus, SEO marketing requires communication on many fronts, and it’s important that this communication with other people stays encrypted—hidden from competitors and cybercriminals.
Safe Browsing When Using Public Wi-Fi
I’ve had the fortune of meeting many SEO analysts throughout the years, and they all have one thing in common: they love public wi-fi.
Can you blame them? Being cooped up in your house all day can be quite taxing on your health, so it’s good to get out and meet with people while working. And as much as I condone going out in public and working, there are hidden dangers within public networks that put you at risk of having your data stolen.
Many cybercriminals lie in wait on public networks, waiting for their next victim to connect and access sensitive information without anything to encrypt his/her data. That’s why I recommend a VPN if you use public networks often. There’s no harm in using one, but there’s plenty of harm in forgoing one on a public network.
Conclusion
With a VPN, you can analyze SEO rankings in other countries, make sure your data is always encrypted, and keep yourself safe while out and about on public wi-fi. Honestly, I feel like it’s only true to say that VPNs offer you a competitive edge in your professional life while giving you a security edge in your personal life.
There’s no reason to not at least try one out and see how you like, Who knows, maybe you’ll come around to enjoy it!
