Increase YouTube RPM

Increase YouTube RPM to Boost Adsense Earnings

Many YouTubers like me are trying to figure out how to Increase YouTube RPM. In this blog post, I’ll explain some neat tricks to increase YouTube RPM and boost your Adsense Earnings.

Before posting this blog post, I want you to know my YouTube Earnings Journey. I’m making videos for 2-3 years and I’ve faced many up’s and downs in YouTube Adsense Earnings.

I’ve experimented some of the tricks which I’ve observed in my 2-3 years YouTuber Journey and I would like you to know these Tricks. So let’s get started

What is YouTube RPM

Don’t confuse with RPM – Revolutions per Minute YouTube RPM is somewhat different. It’s the rate which is used to calculate your Estimated Earnings for 1000 Impressions. RPM – Revenue per 1000 Impressions.

RPM = (Estimated earnings / Number of Video views) * 1000 . Estimated Earnings = ( Number of Video Views / 1000 ) * RPM rate

Estimated Earnings for Website Monetization is calculated and listed for every day by Google itself. But it’s different for YouTube Monetization. The revenue generated from YouTube Videos are calculated and listed in Estimated Earnings for once in a Month which is generally around 10th-15th.

To calculate Everyday Estimated earnings generated by YouTube Monetization we need to divide our Video Impressions with 1000 and Multiple the value with our RPM Rate. The resultant is our Estimated Earnings for the day.

 

Increase YouTube RPM Calculation

For example in the above screenshot the estimated earnings are $2.80,[ ( 6090/1000 )*0.46 ] . You can also calculate this using online tool : http://youtubemoney.co/

Increase YouTube RPM web Calculation

YouTubeMoney.co takes the input of impressions and RPM rate and calculates the Estimated Daily Earnings automatically.

Also Read: Trick Google Plus to Boost Traffic by 400% {Guide}

How to Increase YouTube RPM

There are several factors to increase or vary YouTube RPM. Some of the factors depend on what kind of videos we’re uploading, Category of Videos, Video Length, publishing time and Social Shares etc., Now let’s get into it one by one.

Utilize YouTube Ad Breaks

YouTube recently launched a new Feature – a delight to YouTubers know as YouTube Ad Breaks . For videos of length greater than 10 minutes YouTube is allowing Publishers to add multiple Ad Breaks such that on particular Ad Break the ad displayed whether it may be Display Ads, Overlay Ads or even Skippable Ads are refreshed and served

 

Increase YouTube RPM - Ad Breaks

 

While publishing a Video go to Monetization Tab and there you’ll find a section for apply Ad Breaks. I would recommend selecting ” Suggest Ad Breaks “ Option because giving ad breaks for every minute or half won’t do you any good, The Ad won’t be refreshed.

Video Quality

Video Quality is a major one to get good advertisers for Quality RPM. YouTube has control over assigning ads on YouTube videos, If we get good Advertisers to display their ads on our Videos it’ll eventually Improve RPM for sure

 

Increase YouTube RPM - video quality

 

I upload in 4K quality and Quality Videos rank higher in YouTube. Mostly videos of quality 360p , 240p, and even 144p doesn’t display skippable ads, I’ll explain this later.

Social Shares

Getting more Social Shares gives a viral sign to YouTube that a particular video is of people’s liking and YouTube tend to display more ads which in turn increase YouTube RPM

Mainly try to get Video Likes, and Comments. These two are the major Social Activities that are used to Increase YouTube RPM. In past days YouTube Favorite is also a ranking factor but not now.

Make sure to get huge Traffic from platforms like Reddit. Reddit helps to get good Traffic from High RPM countries like US and UK. Use of Custom Thumbnail helps in attracting visitors to watch YouTube Videos.

Also Read : Get Backlinks using Disqus Comments

Subscriber Base

Obviously Subscribe base is a Major factor to increase YouTube RPM. If you have a larger Subscriber Base Major Advertiser are allocated to advertise on your YouTube Videos. If you combine above available methods and if you’ve subscriber you might end up earning like these people

PewDiePie

Increase YouTube RPM Top Channel

Marques Brownlee

Increase YouTube RPM Subcriber base

Mean While check WatchMeTech YouTube Channel : https://www.youtube.com/WatchMeTech

 YouTube RPM Network MCN and Other Factors to Increase YouTube RPM

According to many YouTube Pro’s Publishing Time really matters to Increase RPM for that particular day, I personally experienced Publishing my videos 12PM at night increased my YouTube RPM for around 67% .

Many YouTubers claim that publishing Videos on Tuesdays , Thursdays and Saturday’s are best for gaining more bucks. When it comes to other Factors Google search is flooded with one term ” YouTube Network ” or ” MCN ” or ” Multi Channel Network “.

When it comes to MCN. MCN’s are companies which are created in perspective of YouTube Publishers. What an MCN does is it sign’s an agreement with the Publisher for certain period and serves ads on YouTube Videos with High CPM which possibly results in High RPM and high Bucks

But being in MCN is not encouraged by Many YouTubers because of many restrictions and all. I’ll explain the Whole MCN think in my future posts which cover How to Rank YouTube Videos like PRO and How to get your Channel into MCN.

Do let me know if you are having any doubts in the comments section below.

If you like this article don’t hesitate to share this Article because sharing is SEXY! Thank you.

 

89 thoughts on “Increase YouTube RPM to Boost Adsense Earnings

  1. After reading and implementing the tactics I’ve seen significant increase in my YouTube earnings. Thanks for the post

  2. Hello Anirudh,
    Just amazing and interesting information you shared here. Also i don”t know how to earning more with youtube and what is youtube RPM but reading above information i understood many things like monetize and many more. Thanx for sharing best information.

  3. Hey Anirudh,
    Just another great post. Indeed here you explain very well on youtube RPM. I don”t know what is youtube RPM but after reading your above information i understood all of things. Please updates more as soon as possible.

  4. Hi,
    please define monetized playback RPM, my videos have 20,000-40,000 views per day but monetize playback so low as 400-500, in beginning its reached 1000-3000 but it low now why it happen and what is the solution,,?
    Please help..

    1. Video views are not equal to Monetized views. At the beginning your videos might have ranked well, now they’ve lost their rankings. There are many reasons for that. You’ve improve in ranking your videos well.

    1. I’m glad you liked the article. Hope my tips helps you reach more heights as an YouTuber. If you’ve any further query reply back or hit me up via Social Media/Contact Form I’ll help you in person.

      Cheers
      Anirudh Pulikonda

  5. Hello bro please help me i have daily 20000- 30000 pageviews but my earning is very low just 3$ hardly i get and my cpc only 0. 01$

  6. Last month i had around 250k views however i earnt around $6 whereas i have friends on you tube who have a very similar subscriber count [3-5k] as well as veiw count but are earning $150-$300 a month,this is very confusing and i was wondering if anyone can explain why.Maybe its just im unlucky 🙁
    My channel:[ URL Removed ]

        1. 6$ per month is very very low. I’ve gone through your YouTube channel and it’s good. Your problem of earning low might depend on several factors. I’ll list them below, Make sure you have set them right.

          1. First of all Gaming and Gameplay Fottage channels have very low RPM rates when compared to other channel coz Gamers are not going to produce any new content rather they’re using Someone else ( Game Producers ) content. So you can’t do anything in this matter.
          2. Make sure you uncheck ” disable Interest Based Ads “. You’ll find this setting in your Dashboard –> Channel –> Advanced.
          3. You’re publishing content that’s longer or around 10 minutes so utilize ad break units which can improve your RPM drastically. You’ll find this setting in Video —> Edit —> Monetization —> Insert Ad Breaks
          4. Check all those Ad units ” Display Ads ” , ” Overlay Ads “, ” Skippable Ads ” in Monetization section.
          5. If your’e in a MCN or Not? reply to this comment.

          1. you can earn more just make sure you complete all those and try ranking your videos. if you don’t get enough organic video views then you get any high cpc and your earnings will stuck at 6$ only.

    1. every one knew that Google is no.1 search engine. Guess what the 2nd most popular search is YouTube so to get more views and high cpc on your YouTube videos you need to rank those videos on YouTube video search. There are very simple strategies to do that, Just google how to rank YouTube videos you’ll many articles to teach that.

      1. Its not the veiws that annoy me its the payout i got from my previous videos for example i got 150k veiws on 1 video and received $0.38 from ads

        1. YouTube doesn’t pay basing on your views. They consider watchtime and Video Quality and Niche. I think you’ve to research more. I’ve gone through your channels statistics and they’re pretty fine. Your’e earning good according to them. Still there might be many reasons for your low earnings try contacting YouTube regarding this issue. Recently they’ve started demonetizing videos which are inappropriate for Ad companies and your videos are not of original content.

  7. Hey,

    I have been extremly underpaid by google adsense the last couple of days. I calculated with your methos that I had to earn for that day around $1500 they only gave me $600. what can I do about this? I get the feeling that im getting underpaid almost everyday…

  8. hello bro, im abhishek im start my channel on 18th of july 2016 i’ve got 50k views but earning is just 7$ what i do bro…

  9. Hi, your tips are really good, i have a channel called androzone avs which is a tech channel and my adsense rpm is changing a lot daily. One day i get 1000 views and 30 clicks and earn 0.5$ and on another day i get 800 views and 25 clicks and i get 0.7$.What should we do to keep the rpm constant
    Thank u very much…..:)

  10. Hello Anirudh, Nice article!! I have a USA based political channel. But CPC is very low, hardly .03 or .04, maximum I got .06. Daily views are 800-1500.

  11. i have 44,926 views on channel and i earned 63.91$ is that good sign or not ! on first month of channel i got 5$ for 1000 views .. suddenly its decrease.. what to do??

  12. brother my page rpm is very low 0.07$…i m having over 2 million views on my channel…what is the matter plzzzzzzz help me

    1. There are several factors for low RPM:

      1. Less video count
      2. You’ve uploaded 3 cricket videos and 2 other videos. So, YouTube is unable to identify your Channel Niche or Category.

      So YouTube is blocking many Cricket related Ad Partners ads to be displayed on your YouTube Videos.

      So it’s better to maintain single category or Niche on your Sites.
      3. Main thing is Your Videos length is around 2 mins. Which is not recommended. If you Post more than 10 min video length content then you can add ad breaks which increase more ad units = more revenue!

      So Watch Time is major factor for revenue. Try to maintain that. Then you’re set

  13. Hello Ani, fantastic post you’ve written there!

    I’m commenting just to clarify on one thing. On your post you’ve mentioned that you targeted on Tues, Thurs and Sat for increased RPM. You mentioned “12PM at night”. Did you mean 12AM at night or 12PM in the afternoon? And were you referring to the US timezone?

    Thanks in advance!

    1. Hello, Humming Boy.

      Thanks for commenting, My bad. it’s 12 am at night in India. I’m from India so I’m targeting the United States. If you’re from the United States try to post around 8 am in the morning when people are more likely to view YouTube.

  14. will restructuring my youtube channel affect its earnings , i usually upload entertainment videos but now i want to delete those videos and make it a gaming channel with only gaming videos…..i m basically asking this question because my average page rpm is 0.10$ which is very low and after restructuring i will upload gaming videos , will my page rpm be same ??….i thought about making new channel but i have 5k subscribers and i don’t want to lose them….plzz help me anirudh….

    1. I won’t be an issue. Just upload your Gaming Videos in the same channel itself. No need to remove previous videos, Just upload more videos and dominate those previous videos. So that YouTube identifies your Niche and promote advertisers accordingly.

  15. i had one educational channel and other two channel in which i post my village video.my rpm is very low (just 0.17 RPM) can you give me any advice to increase my rpm.I also had decent 1750 subscriber and also make video every day on my educational channel..can you plz give me the reason why my earning is very less..any tips plz

      1. i upload video in 1080p and some of video which is long enough to add multiple ADS.i my channel and adsense both are connected two different account, Is this cause to low rpm

          1. so if i change my category from education to science and technology does it make any difference because i teach about maths and engineering drawing.mechanic etc which is also part of science and technology,, whats ur opinion

          2. i usually got 2k to 4k view and my earning is around 1-2 dollar per day.is it normal..i saw many life hack and tutorial channel dont use educations as their category instead they used ‘how to or style’ or ‘science and technology’….plz help i am new to youtube and i wanted to become full time youtuber…

          3. Changing Category that is more relevant to your niche improves Rankings for sure. But I’m not sure It’ll increases CPC or RPM. Try experimenting by changing the Category and let us know does that worked or not?

  16. I think here people talking about page rpm….actually they have to check impression rpm…that is correct…impression rpm is more than page rpm….also impression count is less than page views…because all time video do not shows ads…long back youtube earnings directly shows in home page of adsense..now its not available in home page…its in performance reports…but have to add one category in filter..that i learnt from other source…so i hope if people please ask to admin regarding impression rpm..not page rpm in case of youtube views…please correct me if any mistakes there…because i can calculate each day earning clearly from adsense before youtube update its earning in analytics after 1 or 2 days

    1. Yeah you’re right. Now we can clearly figure how much we’ve earned via YouTube using filters. By selecting ” Hosted Adsense for content” will do the work. Anyway thanks for the comment though

  17. its my pleasure…keep updating your valuable adviseses…i have one doubt..if one channel category is entertainment, then they can post funny videos, movie related news etc? all are same category or different category? also any problem for posting trending videos sometimes that not related to entertainment category? please comment

    1. Yeah you can post Funny Videos and Movie Related News under entertainment category, that won’t be an issue. You can also post Trending videos but If there are not related to main Category they might perform less, Rank slowly and Gain less revenue.

  18. ok thanks….can you tel how much impression rpm you getting on average…i am also from india…so can u please tel…i getting average 0.70$ – 0.80 $ impression rpm….minimum i got 0.30$ rpm some times…

  19. Hi Anirudh

    Can You Please Suggest Me A Channel Niche That Is Actually Capable Of Inviting More High Paying Advertisers ….

    1. Hello Amal,

      For High Paying Advertisers go for Tech. High Competition but Payments are good.

      For More advertisers go for Fashion – Hair and Beauty related. More Advertisers but less payments when compared to Tech

      10 Min Video on Tech = 30 Min Video on Fashion. Both earns the same. But in the long run you’ll get variable CPC’s and can earn more than Tech in Fashion if you just maintain the ration 1:3 on Video Length

      1. So If Am Opting Tech…

        Will VideoScribing Do Any Work…

        If Yes, What Kind Of Scribes Am I Supposed To Make

        Any Suggestion Would Be Helpful.

        1. I don’t recommend VideoScribing coz people gets bored while watching these kinda videos. Go for Original and Screen Recording Kinda videos. For ideas on content just stay updated to latest tech and read lots of blogs so that you’ll get some ideas on video content

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